\n
\nFor the past 27 years\, the Main Street Business Improvement District and the River Falls Chamber of Commerce &\; Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving. \;
\n
\nThe festivities include Mr. &\; Mrs. Claus at Junior'\;s\, costumed carolers\, a chili crawl\, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30PM.
\n
\nCheck out the Official River Dazzle Brochure Here! \;
\n
\nDowntown Chili Crawl
\n1-5PM | River Falls
\n5:45PM Awards in Veterans Park \; \;
\nVOTE HERE! \;
\n
\nOfficial Chili Crawl Locations include: \;
\nAdoray'\;s Treasures from the Heart
\nBriss Boutique
\nBroz Bar
\nComforts of Home at Mel'\;s
\nEmma'\;s Bar
\nJohnnie'\;s Bar
\nJunior'\;s Restaurant
\nLazy River
\nMariachi Loco
\nNutty Squirrel
\nStreeters (NEW!)
\nShooter'\;s
\nSwinging Bridge
\nTarnation Tavern
\nThe Garage Bikes + Brews
\nWaystone Coffee
\n
\nRiver Dazzle Lighted Parade
\n6:30PM \;| Downtown Main Street
\n\;One of the brightest highlights of the day is the River \;Dazzle lighted parade! It begins at the corner of Pine and Main\, travels south to Locust and then back north on Main to the starting point. \;
\nView the Parade Livestream HERE!\n
\n1-5PM | Junior'\;s Restaurant and Tap House
\nCome get your picture taken with Santa &\; Mrs. Claus! Capture the magic of the season with a \;FREE \;photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don'\;t miss this wonderful opportunity to create lasting memories!
\n
\nHoliday Trolley Rides \;Presented by BGR
\n1-5PM \;| Chili Crawl Route
\nThere will be a FREE holiday trolley running downtown!
\nTrolley Stops:
\n-The Garage Bikes + Brews
\n-Heritage Park
\n-Veterans Park
\n-Junior'\;s Restaurant (Spring Street)
\n-Glass Express/Tarnation Tavern (Corner of Maple &\; Main)
\n
\n
\nCostumed Carolers
\n2-3PM \;| Along Main Street
\n
\nFree Holiday Movie - Elf
\n2PM \;| Falls Theatre
\n
\nSanta Fun Run on Main Street (FREE!) \;
\n5:45PM \;|Veterans Park \;
\nClick Here to Register \;
\nClick Here for the Fun Run Route!
\nJoin us for some River Dazzle pre-parade fun on Main Street! \;
\nThe Fun: \;This is not serious competition&mdash\;it'\;s about embracing the holiday spirit and getting active in a lighthearted way. All ages are welcome. \;The only rule: Don&rsquo\;t be a cotton headed ninny muggins. \;
\nThe Run: \;The half-mile run course is short and accessible to people of all ages and fitness levels. The race will begin at Veteran'\;s Park\, heads towards East Locust\, back on Main to East Maple\, with finish line at Veteran'\;s Park. \;
\nCost: Free \;
\nDay of Registration open at 5:30PM. Registration &\; Participation Waivers are required to participate. All participants will receive a festive bracelet at check-in! \;
\n
\nHot Cocoa and Cookies
\n1-6:30PM \;| Veterans Park
\nStop by Veterans Park to get free hot cocoa and cookies! Brought to you in partnership by the River Falls Chamber and River Falls Senior Center. \;Free cookies &\; cocoa while supplies last. Special Thanks to Rise Baking!
\n\n
\nThe festivities include Mr. &\; Mrs. Claus at Junior'\;s\, costumed carolers\, a chili crawl\, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30PM.
\n
\nCheck out the Official River Dazzle Brochure Here! \;
\n
\nDowntown Chili Crawl
\n1-5PM | River Falls
\n5:45PM Awards in Veterans Park \; \;
\nVOTE HERE! \;
\n
\nOfficial Chili Crawl Locations include: \;
\nAdoray'\;s Treasures from the Heart
\nBriss Boutique
\nBroz Bar
\nComforts of Home at Mel'\;s
\nEmma'\;s Bar
\nJohnnie'\;s Bar
\nJunior'\;s Restaurant
\nLazy River
\nMariachi Loco
\nNutty Squirrel
\nStreeters (NEW!)
\nShooter'\;s
\nSwinging Bridge
\nTarnation Tavern
\nThe Garage Bikes + Brews
\nWaystone Coffee
\n
\nRiver Dazzle Lighted Parade
\n6:30PM \;| Downtown Main Street
\n\;One of the brightest highlights of the day is the River \;Dazzle lighted parade! It begins at the corner of Pine and Main\, travels south to Locust and then back north on Main to the starting point. \;
\nView the Parade Livestream HERE!\n
\;
\n\n \;
\nPARADE DETAILS\n\n- \n
- Cost: No entry fee\, but we do ask that you complete the \;online \;registration form and have participants complete the waiver.\n\n
- \n
- Paper \;registration \;forms \;\;and/or printing screenshots of a \;registration form \;will not be accepted. You must complete the registration online. \; \n
\n - Waivers: \;Please drop off or email pdf of completed \;waivers \;for each participant. Screenshots/png/jpeg are not acceptable. \;Parade Participation Waiver - Click Here! \n
- \;\;\;\;River Falls Chamber of Commerce office: 215 W. Maple Street\, River Falls WI \;OR Email to \;megan@rfchamber.com \;prior to Monday\, \;November 18\, 2024 \n
- Float Requirements: \;Floats are required to be illuminated with some form of holiday lighting\, and no real Santa'\;s! Santa will make a special appearance at the end of the parade. \; \n
- Parade Lineup will begin at 5:00PM\; \;Location: \;Corner of Pine and Main (Bo Jon&rsquo\;s parking lot) \n
- Parade Route: \;Start at the corner \;of Pine and Main\, travels south to Locust and then back north on Main to the starting point. Parade will begin promptly at 6:30PM. \n
\n1-5PM | Junior'\;s Restaurant and Tap House
\nCome get your picture taken with Santa &\; Mrs. Claus! Capture the magic of the season with a \;FREE \;photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don'\;t miss this wonderful opportunity to create lasting memories!
\n
\nHoliday Trolley Rides \;Presented by BGR
\n1-5PM \;| Chili Crawl Route
\nThere will be a FREE holiday trolley running downtown!
\nTrolley Stops:
\n-The Garage Bikes + Brews
\n-Heritage Park
\n-Veterans Park
\n-Junior'\;s Restaurant (Spring Street)
\n-Glass Express/Tarnation Tavern (Corner of Maple &\; Main)
\n
\n
\nCostumed Carolers
\n2-3PM \;| Along Main Street
\n
\nFree Holiday Movie - Elf
\n2PM \;| Falls Theatre
\n
\nSanta Fun Run on Main Street (FREE!) \;
\n5:45PM \;|Veterans Park \;
\nClick Here to Register \;
\nClick Here for the Fun Run Route!
\nJoin us for some River Dazzle pre-parade fun on Main Street! \;
\nThe Fun: \;This is not serious competition&mdash\;it'\;s about embracing the holiday spirit and getting active in a lighthearted way. All ages are welcome. \;The only rule: Don&rsquo\;t be a cotton headed ninny muggins. \;
\nThe Run: \;The half-mile run course is short and accessible to people of all ages and fitness levels. The race will begin at Veteran'\;s Park\, heads towards East Locust\, back on Main to East Maple\, with finish line at Veteran'\;s Park. \;
\nCost: Free \;
\nDay of Registration open at 5:30PM. Registration &\; Participation Waivers are required to participate. All participants will receive a festive bracelet at check-in! \;
\n
\nHot Cocoa and Cookies
\n1-6:30PM \;| Veterans Park
\nStop by Veterans Park to get free hot cocoa and cookies! Brought to you in partnership by the River Falls Chamber and River Falls Senior Center. \;Free cookies &\; cocoa while supplies last. Special Thanks to Rise Baking!