Description

"How Create a Strategic Marketing Campaign," a 3-hour comprehensive workshop on marketing, will be offered by Western Wisconsin SCORE on Saturday, April 21, at Hudson House, 1616 Crest View Drive in Hudson.  The cost of the workshop is $20 if paid in advance or $25 at the door.  To register, go to www.score-westernwisconsin.org and follow the workshops link, or call the SCORE office at 715-834-1573 from 9 a.m. to noon weekdays.

Workshop presenters will be Olaf Lind from Factor 4 Creative Marketing and Ben Stroinski from Satellite Six Creative Agency.  Their experience in marketing includes specializing in brand development, media buying, and coordinated cross-media advertising in B-to-B and B-to-C markets.

This workshop will focus on helping both new businesses and existing businesses looking to get more return on their marketing dollars.  Topics to be covered:
        -What is "marketing"?
        -Identifying your target audience
        -Creating an effective brand
        -Developing a marketing budget
        -Using different media to your advantage
        -When to use creative & consulting services
        -Developing and implementing a strategic marketing plan
        -Creating an effective, long-term marketing campaign

Western Wisconsin SCORE is one of 389 chapters nationally.  For more than 35 years, Western Wisconsin SCORE has provided free and confidential business advice, mentoring, coaching, and education to small business owners and entrepreneurs in western Wisconsin.  Last year SCORE nationally helped clients start nearly 59,000 businesses.