New Nonprofit Aims to Make River Falls Residents Healthier, Hosts Free Keynote Event April 29

RIVER FALLS, WI — April 20, 2026 Northwest Wisconsin is taking a major step toward improving long-term community health. TrueWellness, a new community-based nonprofit, headquartered in the Chippewa Valley, is launching a regional initiative to transform the environments where residents live, work, learn and play. The goal is simple, to make it easier for everyone to choose healthier habits every day. TrueWellness, established in April 2025, was created to address the root causes of chronic disease