All Events
FUN & FRIENDS
2024 River Dazzle
Date and Time
Friday Nov 29, 2024
Location
Down Town River Falls, WI
Description
For the past 27 years, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving.
The festivities include Mr. & Mrs. Claus at Junior's, costumed carolers, a chili crawl, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30pm. It begins at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point. The only requirement is that your float must be illuminated with some form of holiday lighting.
The parade will lift your spirits and help River Falls kick off another great holiday season! There is no entry fee, but we do ask that you complete the online registration form and have participants complete the waiver. Please drop off or email waivers for participants.
River Falls Chamber of Commerce office: 215 W. Maple Street, River Falls WI
OR Email to megan@rfchamber.com prior to Monday, November 18, 2024
The evening of the parade, simply arrive at the corner of Pine and Main (Bo Jon’s parking lot) no later than 6:00pm*.
Parade Start Time: 6:30PM
All organizations must complete the online registration. CLICK HERE TO COMPLETE THE ONLINE PARADE REGISTRATION!
Link to online application: https://www.surveymonkey.com/r/RiverDazzle2024
All parade participants are required to sign a participation waiver - CLICK HERE TO DOWNLOAD
The festivities include Mr. & Mrs. Claus, costumed carolers, a chili crawl, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown!
Chili Crawl! 
1-5PM | River Falls
Chili Crawl Awards: 5:45pm in Veterans Park
Participating Businesses: COMING SOON!
1-5PM | Junior's Restaurant and Tap House
Come get your picture taken with Santa & Mrs. Claus! Capture the magic of the season with a FREE photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don't miss this wonderful opportunity to create lasting memories!
1-5PM | Chili Crawl Route
There will be a FREE holiday trolley running downtown!
Trolley Stops:
-The Garage Bikes + Brews
-Heritage Park
-Veterans Park
-Junior's Restaurant (Spring Street)
-Glass Express/Tarnation Tavern (Corner of Maple & Main)
Costumed Carolers
2-3PM | Along Main Street
Hot Cocoa and Cookies
1-6:30PM | Veterans Park
Stop by Veterans Park to get free hot cocoa and cookies! Sponsored by the River Falls Senior Center.
River Dazzle Lighted Parade
6:30PM | Downtown Main Street
One of the biggest highlights of the day is the River Dazzle lighted parade! It begins at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point.
Experience the magic of the holiday season in River Falls!
With a wide array of events, including kids activities, winter markets, festive holiday sip and shops, shopping specials, plays, specialty dining experiences and more, our town is the place to be this holiday season. While enjoying the festivities in River Falls, let's remember the heartfelt importance of supporting and shopping local. When you choose local businesses, you're nurturing the very essence of our community, helping neighbors pursue their dreams, and preserving the charm that makes our town special. Let's make this season even more meaningful by strengthening our community through your local support. Thank you!
